Microelectronics UK 2026: Meet the Exhibitor: Avidity Science

Ahead of the company’s participation at Microelectronics UK on 29-30 September at Excel London, Elise Mosley, UK life science sales manager at Avidity Science, talks about the challenges for organisations in the space to get process water quality right, in balancing performance, reliability, and cost.

Tell us about your role and what Avidity Science does - what problems are you solving, and for whom?

I'm Elise Mosley, UK Life Science Sales Manager for Avidity Science. I've spent many years working within the water treatment industry, including the last ten years with the Avidity Science. My background is in microbiology, which has given me a strong appreciation for the importance of water quality in scientific and technical applications.

Avidity Science provides a comprehensive range of water purification systems designed to meet the demanding requirements of research laboratories. Our solutions produce high-quality ultrapure, deionised (DI) and reverse osmosis (RO) water for a wide variety of applications. We work closely with universities, research institutes and commercial organisations to provide reliable water purification and distribution solutions that support critical scientific work.

As a trusted partner to the global research community, we combine innovative technology with decades of industry expertise to help laboratories achieve consistent, high-quality water for their applications. With facilities in the UK, US, China and Japan, and a network of international distributors, we support customers around the world. Avidity Science has a long-standing history of supporting scientific research and became part of ATS in 2023.

My role is to work with researchers, laboratory managers, facilities teams and commercial organisations across the UK to help them find reliable water purification solutions that meet their specific requirements. No two applications are quite the same, so understanding a customer's processes and challenges is a key part of what I do.

What are the defining technical and operational pressures facing your sector right now, and where do you see the industry underestimating the challenge?

One of the biggest challenges I see is balancing performance, reliability and cost. Organisations are under increasing pressure to control expenditure and maximise the value of their investments, but they cannot compromise on quality or consistency.

In sectors such as semiconductors, the quality of process water is absolutely critical, yet water itself is often taken for granted until an issue occurs. As technology advances and tolerances become tighter, the importance of reliable water purification and consistent water quality continues to grow.

I also think many organisations underestimate the long-term impact of inefficient systems. It's not just about the initial capital investment. Water consumption, energy use, consumables, maintenance requirements and downtime all contribute to the true cost of ownership.

Whilst cost and performance remain key drivers, we are also seeing increasing interest in sustainability and resource efficiency. Laboratories are looking for practical ways to reduce waste, lower operating costs and improve efficiency without compromising the quality and reliability they depend on.

Which application areas or end markets present the strongest near-term opportunity for your technology, and what is driving that demand?

The biotechnology sector continues to be a major area of growth, driven by ongoing investment in drug discovery, life science research and innovation. These organisations require reliable access to consistently high-quality purified water, making water treatment an essential part of their infrastructure.

We're also seeing increasing opportunities within semiconductor research and development. Significant investment in AI, computing power and chip innovation is creating demand for high-quality water purification solutions to support research, development and testing activities.

Which emerging technologies or engineering approaches are you backing for the next three to five years, and what would it take for them to cross from promising to mainstream?

For me, one of the most important developments over the next few years will be the growing focus on efficiency and total cost of ownership within water purification systems.

Research and development environments are under increasing pressure to control costs, maximise productivity and make the most effective use of available resources, whilst maintaining the high standards of water quality their applications require. As a result, organisations are looking beyond the initial purchase price and taking a much broader view of the long-term cost of operating a system.

Factors such as water consumption, energy usage, consumable life, maintenance requirements and system reliability all contribute to the true cost of ownership. Customers are increasingly looking for solutions that reduce operating costs and improve efficiency without compromising performance.

At the same time, quality assurance, traceability and validation support remain important considerations, particularly in applications where consistency and reproducibility are critical.

Ultimately, customers want confidence in their systems. Whether that comes through improved validation, better traceability, stronger compliance or more sustainable operation, the solutions that reduce risk and make it easier to demonstrate quality will continue to become increasingly important.

Events like Microelectronics UK bring together engineers, researchers and industry decision-makers under one roof. How valuable is that kind of in-person concentration of expertise to you and your team?

It's incredibly valuable.

As we continue to expand our presence within the semiconductor sector, events like Microelectronics UK provide a fantastic opportunity to meet people who are directly involved in the challenges and opportunities facing the industry.

While technology allows us to stay connected, nothing replaces a face-to-face conversation. These events help us understand what's important to customers, learn from industry experts and build relationships that often lead to future collaborations. They also help us ensure that our products and services continue to evolve in line with real customer needs.

What do you want engineers and technical buyers to come away understanding about Avidity Science after speaking with you at the show, and what conversations are you expecting to have on the floor?

I'd like visitors to leave with the understanding that Avidity Science combines decades of water purification expertise with a genuine desire to understand and solve customer challenges. We don't believe in a one-size-fits-all approach and work closely with customers to find solutions that meet their specific requirements.

I expect many of the conversations will focus on water quality requirements, sustainability objectives, resource efficiency and how organisations can reduce the total cost of ownership of their water purification systems.

We will be highlighting the Solo™ S, a Type 1 water purification system featuring an innovative design that enables plastic consumables to be reused rather than disposed of through the AvRecycle™ programme. By returning used cartridges to Avidity Science, they can be disassembled, emptied, cleaned and refilled for reuse, without compromising water quality. The AvRecycle™ programme can provide up to a 90% reduction in carbon emissions associated with plastic production, while helping laboratories reduce plastic waste and support their wider sustainability objectives.

I'm also looking forward to learning more about the semiconductor sector itself. Every industry has its own challenges, and the more we understand about those challenges, the better we can support our customers.

Is there a leader, engineer or mentor who has shaped how you approach your work, and what is the most enduring lesson you took from them?

I've been fortunate to have a mentor through the ATS mentorship programme, which has given me the opportunity to learn from someone outside my immediate area of the business.

The experience has helped me develop my project management, problem-solving and leadership skills, but perhaps the biggest lesson I've taken from it is the importance of listening before trying to provide a solution. The best outcomes rarely come from working in isolation. They come from understanding different perspectives, asking good questions and bringing the right people together to solve a problem.

It's a lesson I apply every day, whether I'm working with colleagues, customers or partners.

What does the next 12 months look like for Avidity Science in terms of product direction, capability expansion or where you are focusing development resources?

Over the next 12 months, Avidity Science will continue to focus on three key areas: sustainability, reliability and efficiency.

Water is becoming an increasingly precious resource, and organisations are looking for ways to reduce consumption, minimise waste and operate more sustainably. At the same time, they need confidence that their water systems will consistently deliver the quality and reliability their applications demand.

We are continuing to focus on solutions that help customers improve operational efficiency, reduce water and energy consumption, and lower the overall cost of ownership of their water purification systems. Reliability remains equally important, particularly as laboratories and research environments face increasing pressure to maximise productivity and minimise downtime.

We also expect compliance, traceability and system validation to become increasingly important, particularly in highly regulated and quality-critical applications. Customers want greater confidence in their systems and the ability to demonstrate consistent performance through clear documentation and validation support.

Ultimately, our aim is to build on the foundations and values that have always been important to Avidity Science by delivering practical, innovative solutions that help customers improve efficiency, maintain reliability and achieve their sustainability goals without compromising performance.